Fwd: [videoblogging] Re: del.icio.us by media type

June 16, 2005

I’m not gonng edit this cuz I don’t feel like it… but this is hot business for sure…

From: Michael Meiser
Date: Jun 15, 2005 9:33 AM
Subject: Re: [videoblogging] Re: del.icio.us by media type
To: videoblogging@yahoogroups.com

Bingo! The below post from lucas hits the nail on the head it is the
unsaid plus side. Linking is gold in the blog world and it's the same
in the vlog world.

On Jun 13, 2005, at 11:12 PM, Lucas Gonze wrote:
> I am serious about getting open media to fly, so I am willing to be
> unpleasant.  Open media is going to fly because it's so much better
> than TV that there's no comparison.  However right now it is stuck
> because the users can't find the best stuff.
>
> There is a proven way for users to find the best stuff -- generate a
> critical mass of links, then create aggregators to mine the link data.
>  This works really well.
>
> Right now there is hostility within the videoblogging community to
> people who link.  Instead of sending thank-you notes, they call
> linkers thieves.  As a result we don't have enough links for the
> aggregators to do their job, so there is tons of great content going
> unwatched while users are forced to watch tv shows they hate.
>
> Yes, it is impolite to have a direct link without another link to the
> HTML, and there are other annoyances.  However those are small
> problems.  The big problem is not getting any link at all.
>
> Direct linking should be honored.  People who link should be called
> heroes.  Videobloggers should be bootstrapping the link ecosystem by
> linking like crazy.  Instead it's like the Irish during the potato
> famine, starving to death with an ocean full of fish next to them.
>
> - Lucas

Linking is where we stop "making media" and start "being media". Eric
Rice says "go make media" I say "go be the media". Both are equally
important, but often we forget about the second in the vlogosphere.

You can make all the media you want in the world but it's ONLY through
heavy inter-linking that we can bubble up media, create consensus,
promote what we love. Lucas fights this fight because he loves your
videos as do I. I don't approve of his calling everyone's apprehension
childish, but I VERY much understand his frustration. I hope we can
just get over that and focus on what's to be gained.

Building consensus through linking is the fundamental premise of the
blogosphere. We link to what we love and in so doing promote it. This
is how groundswell is created, this is how Trent Lott and Dan Rather
toppled. It's not because of bulletin boards, and it's not because of
comments on blogs, it's because blogger after blogger linked to each
others posts condemning their actions. Like it or not links are the
measure by which the blogging world works and we're being very
anti-linking.

And in fact this is a FUNDAMENTAL premise of the web. Tim Berners Lee
himself committed substantial time to the very concept of linking to
build consensus in his book Weaving the Web. It was a very hard thing
for people to grasp back then and it still is. What? Not charge people
to link to my website, my media? It was as foreign to most business
people as giving away your product for free. Newspapers got over it and
started to get it. There's still some that don't.

People linking to you makes YOU more valuable. It's ironically a
fundamental premise most of the world still has issue with. Just look
at the RIAA, they still can't get it.  Yes there are issue such as
bandwidth, no you don't have to give it ALL away for free, but you have
to put SOME skin in the game. How much is up to you. Hollywood gets it,
they put trailers in the game, that's how much skin they put in the
game, it's starting to standardize. They've given up on trying to
control it through streaming. They're letting their trailers be copied,
hot-linked, god knows what. What is the RIAA putting in the games...
well, artists are slowly starting to put more skin in the game... whole
promotional songs.  They're starting to realize 30 second clips are not
enough, streaming media is not enough. They don't need to put in every
song, or full res songs, but they need to find the balance, and so do
we.

People like Lucas are building infrastructure to reward and encourage
people who put skin in the game.  Jib Jab for example put some skin in
the game. Perhaps 100 or so hours before the last presidential
election. They became overnight celebrities for their "this land is
your land parody", and it's because people linked to it like crazy.
Within 48 hours the the prime-time news on nearly every channel was
showing it, for free. We can't always choose how people link to us, but
it IS overwhelmingly a good thing and we can create best practices, we
can find practices ourselves to minimize the downside and maximize the
upside. That's where our energy should be focused, not this blow by
blow which frankly is disturbing and very much counter productive.

On a side note, If you like I can perhaps find the audio clip of Tim
himself reading on this subject and post it here if you want to hear it
yourself. I'm a little concerned about fair use, but it's important
stuff.

Interlinking is how consensus is built, this is how things bubble up.
Citizen journalism doesn't stop after you post a video on the web, in
fact it has just begun. You've made media, the next step is for us to
all talk about it, link to it, re-vlog it and in so doing become the
media, the conduit by which others find out about it, the filters, the
trusted sources.

If billy bob makes the most brilliant rant in the history of blogging
it doesn't matter if we leave 1000 comments. Better that 10 people
re-vlog his video then 1000 people comment. Clint posted on this
before. We need to seriously reconsider how we communicate in the
vlogosphere, because we can literally comment until we're blue in the
face or chat here on how excellent each others media is and we will
accomplish nothing. Well there are certain internal values to the
community, but it does little for the public, to evangelize, to
externalize the conversation.

In order to fulfill the complete promise of not just "making media" but
BEING THE MEDIA, we need to come up with better systems for using
inter-linking in our communications process.  One of those systems is
the link-blog, another is using trackbacks instead of always commenting
directly on one's vlog.  Andreas doesn't even use comments on
solitude.dk. If you want to leave a comment on Andreas's blog you have
to blog about a post and the trackback system will pick it up. It's
probably because of this that Andreas has a healthy amount of people
linking to his blog. This boosts his google rank among other things.
It's a little extreme, but it illustrates my point.

What I'm proposing is to accept interlinking and start working towards
better interlinking and to then encourage interlinking.   What I'm
proposing is a re-vlogging etiquette. More to come.

-Mike
Michael Meiser
http://mmeiser.com/blog - fun stuff
http://mmeiser.com/backchannel - serious lunacy stuff

On Jun 13, 2005, at 11:12 PM, Lucas Gonze wrote:

> I am serious about getting open media to fly, so I am willing to be
> unpleasant.  Open media is going to fly because it's so much better
> than TV that there's no comparison.  However right now it is stuck
> because the users can't find the best stuff.
>
> There is a proven way for users to find the best stuff -- generate a
> critical mass of links, then create aggregators to mine the link data.
>  This works really well.
>
> Right now there is hostility within the videoblogging community to
> people who link.  Instead of sending thank-you notes, they call
> linkers thieves.  As a result we don't have enough links for the
> aggregators to do their job, so there is tons of great content going
> unwatched while users are forced to watch tv shows they hate.
>
> Yes, it is impolite to have a direct link without another link to the
> HTML, and there are other annoyances.  However those are small
> problems.  The big problem is not getting any link at all.
>
> Direct linking should be honored.  People who link should be called
> heroes.  Videobloggers should be bootstrapping the link ecosystem by
> linking like crazy.  Instead it's like the Irish during the potato
> famine, starving to death with an ocean full of fish next to them.
>
> - Lucas


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